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What marketing budget for a website?

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Do you want to establish your marketing budget plan but do not know how to go about changing your business strategy? Do you simply want to review your marketing budget or even plan a new budget for a new marketing project? You are quite right because many specialists think as you do.

According to a marketing industry study, Komarketing reveals that “71% of marketers will increase their influencer marketing budgets in 2021”.

Digital marketing is accelerating. The primary goal of marketing has always been to reach out to its audience where it is. Today this audience is rather connected, which implies changes. Hence digital marketing.

Le marketing digital

Digital marketing is a marketing strategy that will allow you to create a link with your consumers in order to know their needs in order to better meet their expectations. It will allow you to increase your website, convert Internet users into prospects, retain your customers and influence your target audience.

The stages of digital marketing

Before wanting to establish the stages of digital marketing, it is important to do an analysis of the objectives to be achieved. Depending on the goals of a business, the marketing strategy will be different.

We can use the SMART method, which aims to be specific, measurable, achievable, realistic, and time-bound.

  • Specific : concrete and easily understandable
  • Measurable : with an indicator and a deadline
  • Achievable : challenging, which makes it stimulating and motivating
  • Realistic : conceivable and sufficiently realistic
  • Temporal : with one or more deadlines

For this, it will be necessary to identify the objectives and digital marketing tools that you will need. First, you will need to find your target customers. This will allow you to know the marketing tools you will need to reach your target, in order to differentiate yourself from your competition. You will also have to take into account your existing media ( website, blog, social networks …).

After several searches on the net, you will certainly find several methods and examples to help you establish your marketing budget strategy, but we assume that you are unable to adapt them to your projects. It would be better to call in experts to better understand the best strategy to adopt.

Marketing budget

Definition: The marketing budget corresponds to the amount that will be used to finance the costs of digital marketing in order to target new customers, in particular, to build customer loyalty, to satisfy them in order to maintain a good relationship.

The stages of the marketing budget:

Before establishing the marketing budget, it is necessary to take stock of the past year.

This will allow you to better situate yourself. In this report it is necessary to recall the budget which was defined for the last year, to know the amount used, the actions which were taken, to see also if the result is reached.

How to calculate this budget:

Establishing a successful marketing budget for your marketing plan is very important to your business. This will allow you to better target your prospects but also to get ahead of your competitors. A well-controlled budget will allow you to be better organized and above all to better control your expenses.

To calculate your budget, you will need to take part of your turnover (turnover). The latter will be between 5% and 20% of your annual turnover on average. Depending on the size of your business and its growth. Be aware that media advertising costs are different from business to business. You should then establish a provisional budget. For this you must first start with:

  • Analyze what works the most and what works the least in your marketing (sales strategy and market research)
  • Do a benchmark to compare with your competitors.
  • Investigate the expectations of your prospects and customers in order to retain them.

The advantage of setting a marketing budget is that you can be profitable because it is not an easy job. When you have a well-defined budget, this will allow you to target your priorities as well as possible and avoid complications. A budget that is well controlled will be more profitable and this will allow you to invest in other projects!

Digital Marketing Lahore is at your service to better assist you in distributing your marketing budget and to advise you on the establishment of your services. Our experts are there to assist you in supporting your projects. Do not hesitate to contact us, we will be happy to inform you.

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Digital Marketing

Best Plugins To Start Your WordPress Site in 2022

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Best Plugins

The main reason why WordPress is so popular is its accessibility. Newcomers easily get the hang of the simple-to-use backend interface and never look back. Even if you’re looking to monetize your site there’s a great solution in WooCommerce which enables you to easily transform your site into a webshop. Because more and more people are starting a new site every day, we’ve highlighted the best plugins you should check out right off the bat.

  1. WP Force SSL
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An SSL certificate is mandatory for any site because it acts as a guarantee of a safe and encrypted connection. WP Force SSL enables you to obtain a free certificate and then set up automated processes to track it. Aside from checking for expiry, WP Force SSL lets you run tests for individual pages to make sure there are no issues like mixed-content errors which downgrade your overall page security. Most of these issues can be fixed within the plugin and there’s also a feature that automatically redirects HTTP to HTTPS pages, guaranteeing extra protection.

  1. WP 301 Redirects
C:\Users\max25\Downloads\301-1.png

While you’re just starting out and working on your pages there will be times when you’ll have dead links, and the dreaded 404 error, luckily WP 301 Redirects has the solution. The plugin will automatically redirect URLs that are wrongly entered due to typos, but this is just the start. Through WP 301 Redirects you’ll get to set up a whole series of redirect rules for individual pages, page groups/categories, or sitewide. These rules can redirect to other individual pages or a unified “under construction” page.

  1. WP Reset
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New sites are, more than anything, a work in progress where a process of trial-and-error ensues. In this period, you’ll want a plugin like WP Reset which enables you to reset your site fully or partially to a previously working state and keep database backups for future reference. Additionally, if the worst should happen and you find yourself completely locked out, the ERS Script that comes with the plugin allows you to access your backend even if you can’t log in.

  1. WooCommerce Table Rate Shipping PRO

Running a webshop is more complicated than running a “regular” site because there are more aspects to consider. One of those is the shipping issue. While WooCommerce provides you with rudimentary shipping options, you’ll probably want to enhance them with a plugin like WooCommerce Table Rate Shipping PRO. It allows you to create custom solutions with variable prices. Once set up, variables like item count, weight, and total price are automatically calculated in the checkout section, making for more realistic total transport costs.

Summary

The main selling point of WordPress is the abundance of plugins you can use to make your life easier on the backend and better for users on the frontend. These four plugins are prime examples of how this is done – automated processes you don’t have to think about combined with features that improve the quality of life for your users.

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Digital Marketing

Mobile Credit Card Processing – What is it & How Does it Work?

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Mobile Credit Card Processing

Mobile credit card processing is a type of credit card processing that allows businesses to accept credit cards via a mobile device, such as a smartphone or tablet. This can be done either through a physical card reader that attaches to the mobile device, or through a mobile app that processes payments.

Mobile credit card processing can be a great way for businesses to accept credit card payments, whether they are in-store, at a trade show, or out on the go. It is important to note, however, that there are some potential downsides to mobile credit card processing, such as higher fees and potential security risks.

If you’re considering using mobile credit card processing for your business, it’s important to weigh the pros and cons carefully to decide if it’s the right choice for you.

Pros of Mobile Credit Card Processing

There are a few key advantages of using mobile credit card processing for your business, which include:

Convenience: One of the biggest benefits of mobile credit card processing is that it can be much more convenient than traditional methods of processing credit card payments. With mobile credit card processing, you can accept payments anywhere, anytime – which can be a big advantage for businesses that are on the go or don’t have a physical storefront.

Flexibility: Mobile credit card processing can also be quite flexible, as there are many different ways to set it up. For example, you can choose to use a physical card reader that attaches to your mobile device, or you can use a mobile app to process payments. This flexibility can be helpful if you’re not sure which method of credit card processing will work best for your business.

Increased Sales: Mobile credit card processing can also help you boost your sales, as it makes it easier for customers to make purchases from you. Customers are more likely to make impulse purchases when they can pay with a credit card, and mobile credit card processing makes it easy for them to do so.

Cons of Mobile Credit Card Processing

There are also some potential downsides to using mobile credit card processing, which include:

  • Higher Fees: One of the biggest drawbacks of mobile credit card processing is that it can be more expensive than traditional methods of processing credit card payments. This is because there are typically additional fees associated with mobile credit card processing, such as transaction fees and gateway fees.
  • Security Risks: Another potential downside to mobile credit card processing is that there are some security risks involved. When you’re processing credit card payments via a mobile device, there is always the potential for data breaches and fraud. As such, it’s important to be aware of these risks and take steps to protect your business – such as using a secure payment gateway and encrypting sensitive data.

Conclusion

Mobile credit card processing can be a great way for businesses to accept credit card payments, but there are some potential downsides to consider as well. Be sure to weigh the pros and cons carefully before deciding if mobile credit card processing is right for your business.

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Digital Marketing

Negative Impact of Social Media on Youth

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Social Media

Like all technologies, social media comes with advantages and disadvantages. When it comes to the effects of social media on teenagers, these advantages and disadvantages are especially important.

Positive platforms such as TikTok, Twitter, Instagram, and Snapchat can prove to be lifesavers for teens who are feeling lonely or marginalized, especially LGBTQ teens. Additionally, social media made adolescents feel connected and less alone during the outbreak.

However, the effect of social media on teens is also a major threat to mental wellbeing. Particularly, depression and social media are inextricably connected. In addition, the excessive use of apps can expose teenagers to body image, cyberbullying issues, and technology issues and lead to a lesser time to engage in actual, positive activities. Although most parents think they are aware of the content their child posts on social media, as per the findings of a Pew Research poll, a study of teens revealed that 70% of them hide their online activities from their parents.We will be discussing more about Negative Impact of Social Media on Youth

The Impact of Social Media on Teenagers in the Pandemic

Teens and Social Media are a healthy combination, or is the use of social media affect teens’ wellbeing? What is the reason social media is bad? It’s one of the most controversial issues regarding the negative impact of social media on youth research has shown varying outcomes, including the latest research into the use of social media in the epidemic.

In a report published in 2021 from Common Sense Media on social media’s impact on teens, approximately half of the 1500 young people who were surveyed believed that social media is essential for them to receive advice and support and feel less lonely and be creative, and also to stay in touch with relatives and friends even when disconnecting. Most respondents said using social media helps people feel better when they’re feeling distressed or stressed. In the case of LGBTQ teens, 52 percent of them said that social media makes people feel more relaxed when feeling these emotions.

On the other hand, the study entitled “Coping in COVID-19 The Way Young People used Digital Media to Manage Their Mental Health” also showed a significant link between social media and teenagers experiencing depression. Children with moderate to severe depression were two times as likely to claim they used social media often: One-third of those with depression were reported to use social media regularly compared to just 18 percent of teenagers who didn’t have depression symptoms. Additionally, the more severe their symptoms and the more stressed and lonely they felt using social media. Social media is not helping teenagers who already feel depressed and can increase their anxiety and depression.

Studies in Social Media and Teen Depression The Reasons Social Media Can Be Bad for Mental Health

Do you think social media is part of the reason why depression among teens has dramatically increased in the past decade? Research studies of US teens show that depression and suicide rates increased significantly between the years 2010 and 2015. and particularly for females. Some researchers suggest that the growth in social media usage and the use of screens in general between those years could be the reason for these shifts. The teenagers polled who were more active using social media were more likely to be diagnosed with mental health concerns. People who spent more time with non-connected activities, like social interactions in person or sports, exercising homework, and printed media, were less likely to discuss these issues.

In the last ten years, the theory has been confirmed by many studies that have linked teens using social media with an increase in depression in teens. The studies have shown an increase in teens’ usage of social networks directly relates to the quality of their health. For instance, in the study from the year 2018, teenagers aged 14 to 17 who were on social media for seven hours a day were nearly twice more likely to be admitted to a depression clinic, seen by psychiatrists, or taken medication for a mental or behavioral problem in the past year. The study was conducted compared to people who used screens just an hour per day.

Many experts think that the continuous overload of social networks changes the brain’s nervous system to”fight-or-flight” mode. In turn, this causes disorders like ADHD and depression in teens, oppositional defiant disorders, and anxiety among teens more severe. But, some studies on the relationship between the link between depression and social media indicate that the causality runs oppositely. I.e., when teens suffer from depression, they are more likely to check their social media accounts frequently. In an investigation that included 600 teenagers, researchers discovered that social media users did not correlate with depression symptoms. Still, more depressive symptoms were linked to greater use of social media over time.

Additional Psychological Impacts on the Social Media on Young People

A recent study conducted by researchers from University College London tracked three years of use of social media by 13,000 teenagers beginning when they turned 13. Teens also reported their experiences with social media and their mood and overall wellbeing.

After collating the data, researchers concluded that three key elements drive the influence of social media and get free dom on teens:

  • Insufficient sleep–teens kept up late to browse Facebook and Twitter feeds
  • Exposure to cyberbullying–having harmful, false, or private content about them posted on social media
  • Inactivity–scrolling Facebook and other social networks on phones and other devices meant that teens were seated for longer durations of time and had less time to exercise. In the end, they could not benefit from the positive impact exercise has on mental wellbeing.

Based on the research presented in Lancet 27, percent of teens who utilized social media reported high levels of psychological stress. For teens who utilized social media less often, only 17 percent reported psychologically high stress.

The Effects of the Social Media on the Youth’s Social Comparison

One of the ways that social media can affect teens’ psychological health can be through social comparisons, or what is known as media psychology Don Grant, Ph.D., Newport Director of Outpatient Services calls “compare and despair.” Teenagers on social media tend to spend a lot of their time watching the lives and posts that their friends have. It can result in endless comparisons that could harm self-esteem and appearance, exacerbating depression and anxiety in teens.

Like other types of social interaction, teens experience lower self-esteem and self-evaluation when they look at their peers on social media websites. This is, for example, checking out profiles where people post photos of their loved ones, social occasions, or achievements. -looking at profiles of peers with fewer friends and achievements. According to a Pew Research Center report on the negative impact of social media on youth , 26,26% of teens feel that these sites cause them to feel less confident in their lives.

The article reads, “Teen mental health and social comparison theory.”

The negative psychological effects of Social Media on Teenage Body Image

Body image is a major aspect in which teenage social competition can trigger negative feelings. When teens compare themselves to edited and filtered photos of their peers and famous people, they frequently feel like they are unworthy. This may lead to less self-esteem and a negative image. Additionally, Facebook use has also been associated with the chance of developing anxiety disorders.

According to a poll conducted by Common Sense Media:

  • 35 percent of teens who use social media are concerned about posting photos that aren’t attractive
  • 27 percent of people are anxious about their appearance when they upload photos
  • Twenty-two percent of people feel embarrassed about their image when no one comments on or “likes” their pictures.
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