How to design packaging for new products?


Designing packaging for new products can be a challenging process if left behind.

Packaging, in general, must be functional and keep your product safe, but also needs to look good.

It also helps if you enter this packaging solution into the circulation is also not too expensive.

Whether it’s packaging for supplements, clothing, board games or jewelry, this role cannot be compromised.

This short guide will help you design and drive sources for your new product and make you have the skills and knowledge needed to repeat and perfect this process in the future.

Let’s dive. To learn more about, custom toy packaging

Information that is necessary

Start your design process by finding out the following:


What do you sell?

After you can answer it with fewer words, quotes, or (if you haven’t done this) Create a 15 -second Pitch Elevator your product.

If you only have a few seconds in the elevator with potential investors, how do you give your ideas to them?

This short pitch will tell you what important features of your product are, and what should be communicated on your packaging.


To design the best packaging for your new product, you must know who will buy it.

What is their problem?

How does your product solve the problem?

Why is your product better than competitors?

The answer to these three simple questions is very important to make designs that will resonate with customers, both before and after purchases.

Business model

Products for sale on retail shop racks require different types of packaging compared to D2C companies, which are different from those who sell subscription boxes.

Types of your ecommerce model or traditional retail model will determine your packaging solution.

Packaging solution

There are far more packages than boxes.

And at this point, you must decide on the type of packaging that you will use, as well as packaging products. To get more idea from, macaron slider boxes

Bumpy cardboard

Corrugated cardboard is an entrance material for the post box. They are the default type of ‘box’ and can be used as the three types of packaging.

Corrugated cartons can come in various finishing options and can be decorated with a final number of end -ended addons to make your packaging really prominent.

Heavy and durable bumpy cardboard, making it an excellent choice for the e -commerce brand.

The empty space in the box can be taken by void fillers or completely negotiated with special packaging inserts.


Waterproof shipping bags, dust resistant and tear resistant and significantly lighter than bumpy packaging. They can be made from petroleum -based polyethene or vegetable corn flour, the latter can be fully decomposed.

Shipping bags are suitable for durable and flexible products such as clothing and other clothing.

They also protect other forms of primary or secondary packaging that help create unboxing experiences that you don’t want to be damaged on the way.


The envelope category includes more than you might think first. The envelope can be expanded or soft, which can accommodate more than just a letter.

They are ideal for jewelry, small electronics and other accessories.

Because they are generally made entirely from paper porridge paper, they are one of the most environmentally friendly packaging solutions and easy to implement.

Paper stock

Paper stock is thicker than paper but thinner than a wavy cardboard.

The most commonly seen as secondary packaging for cosmetics and other retail products sold in the store.

Stiff board

Ridigdboard is a type of thicker material made of very compressed paper porridge.

This is heavy and durable and is often seen in luxury packaging and gift boxes, often displaying elegant additions such as hot stamping, embossing and other final layers.

Although thick and heavy, not only suitable for shipping purposes.

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